What are SEO techniques?
Search engine optimisation (SEO) is the process of improving the ranking of a website in search engine results, so it gets shown more often in search results.
There are many SEO techniques that can be used to improve web findability, some of them are:
- Keyword research: Finding keywords and phrases that people are more likely to when searching for what your website would offer.
- On-page optimisation: Optimising the content, title tags, and other elements on your website with keyboards which people are more likely to search.
- Off-page optimisation: This involves building links to your website from other websites such as social media, this is called backlinking and greatly improves your position in search.
What are SEO utilities?
There are many SEO utilities that can be used to help with the process of optimising your SEO. Some of them include:
- Google Search Console (GSS): This tool provides statistics on how many people visit your website from Google, which pages on your website are indexed, and more.
- SEMrush: Lots of SEO features which is keyword research, backlink analysis, and competitive research.
- Ahrefs: This tool is another popular SEO suite that offers a variety of features, which are the same as SEMrush’s.
Using these SEO utilities can improve the ranking of your website in search results.
Additional tips
Some additional tips for improving web findability are:
- Creating high quality content that is relevant to your target audience.
- Using keywords throughout your content in a natural way.
- Optimising your images for search engines.
- Making sure your website is mobile-friendly.
- Submitting your website to relevant directories and search engines.
Informative!