What is it?
Social media findability is getting your website found by utilising social media platforms such as YouTube, Twitter, Instagram, and others. It is important since many people use social media and is a great way to get noticed by people with similar or the same interests to what your website is offering. Individuals or businesses can utilise it for growth and getting recognised.
Improving your findability
There are many ways to improve your social media findability, here are some tips:
- Creating high quality content: This will help people be more likely to engage with your content that is good and brings them value such as it being informative or entertaining.
- Using hashtags, keywords: On Instagram and Twitter you can get noticed by using high volume hashtags, it does mean that you will have more competition, but you’ll be rewarded more for beating them. It is also important to use keywords relevant to your image or video in the title and description to help getting it noticed.
How does it work?
Social medias recommend content to people that is the best and what they’re interested in, so you would have to consistently post quality content that brings value to people such as a laugh, being informative, and more.
You can then link your website in your videos, comments, posts, or profile on social medias which is a backlink. Which is a link from a different website to yours. These backlinks are very important in ranking your higher in search results since it improves your SEO because these search engines are more confident in your site due to this.